Branding some of the rarest rums in the world.

Branding exclusive single-barrel, one of a kind rums, sourced from some the most revered distilleries in the Caribbean and Latin America. The brand should feel high-end yet adventurous.

Inspired by the biblical story of quarrelling brothers Cain & Abel, we chose to bring the brand to life using two similarly tempered monkeys, fighting over a single barrel of liquid gold. Next, building upon the monkey theme, we then chose to represent each unique edition of rum with artwork featuring species of monkeys native to the respective rum's country of origin. The first two editions feature the Howler Monkey, native to Guyana and the Green Monkey, native to Barbados.