Good rum comes in small packages

Brief

Develop the Lost Years packaging to form a new gift set of miniatures.

Solution

With the main range flying off the shelves and earning rave reviews, the focus now shifted to creating a complimentary series of miniature bottles. The main design elements from the original packaging, including the sea turtle imagery and conservation messaging were retained with the packaging being reconfigured to fit the smaller bottles. The set were presented in a custom-designed gift box, which featured an original illustration finished with gold foil detailing, further reinforcing the brand's commitment to conservation. The end result was a visually striking and meaningful gift set to appeal to rum enthusiasts and environmentalists alike.

Year
2021
Services
Brand identity, packaging
Client
Lost Years Rum
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