Rebranding a thriving agency community.

Rebrand the UK's leading agency community, refreshing the old brand mark to be more dynamic and flexible. Develop the new brand to work across a new website and digital social channels.

Agency Hackers are a community made up of some of the most well-respected individuals and organisations in the British creative industries. Rebranding the company involved updating the well-known brand identity to better reflect the community's energetic, entrepreneurial spirit. Inheriting some of the characteristics of the old brand, the new brand was rebuilt from scratch with the aim of being inherently more flexible and refined. The new logo features a clean and modern typeface, paired with a new constructed 'A' icon, conveying a sense of dynamism and movement. Building upon the central brand colour of red the new colour palette is vibrant and optimistic with bright shades of pink, turquoise and violet providing a much wider creative scope than before. The new brand also incorporates a range of textures, including paper grains and hand drawn marks, all of which add depth and hint towards the 'hands-on', problem solving nature of the community. The new brand positions Agency Hackers as a dynamic and innovative leader in the UK agency space.