Branding a new purpose-led series of premium rums

Design the brand and packaging for an exciting new range of premium British rums, dedicated to preserving one of the worlds most endangered animals, sea turtles.

Lost Years is a new brand of rum with a mission to protect endangered sea turtles. The brand name evokes a sense of adventure and intrigue, hinting at the mysterious early years of a sea turtle's life, during which they disappear to sea until adulthood. The wider brand and packaging highlight the brand's commitment to conservation whilst the intricate line work present a sophistication reflective of the premium rum blends, sourced from some of the world's best rum distilleries in the Caribbean.