MAKING A SPLASH IN SPICED RUM

Having created the original brand for purpose-led British rum start-up Lost Years, we were tasked with creating a vibrant look and feel for a new spiced rum range. With two exciting new flavours and more in development, the new range needed to communicate an exciting energy that reflected the ambitious flavour profiles of the new spirits whilst remaining true to the central purpose of sea-turtle conservation.

We elevated the turtle character from the main brand, employing a more playful illustration style to inject more youthful energy to the new line. Each label was colour coded to reflect the flavour profiles of the new blends, whilst gold and silver foiling helped maintain the sophisticated elegance that the brand had become known for.